Create a Title Essay Example | Topics and Well Written Essays - 750 words

Create a Title - Essay Example ive of business the commercialization of education as entertainment might seem a step towards improvement, the same picture might not be so beautiful while considering the total benefit from the human point of view. Neil Postman in his essay, Learning in the Age of Television, speaks about how the toddlers are targeted and how from the tender age they are made to understand and feel the importance of entertainment. He stresses on the steps that the television serials takes to capture the attention of the children and teaches them to abhor the regular classroom learning. From the very beginning, the television instills in the child’s mind the colorful world of entertainment and commercializes education. Edmundson in his essay On the Uses of a Liberal Education too continues this same fact. While Postman concentrates on the childhood potion of this generation, Edmundson concentrates on the teenage and pre adulthood portion or segments, which includes his observations of his own students. Neil Postman and Edmundson both stresses on the use of guilt that is stressed by the television and how it inculcates the need for entertainment into the minds of the children of this generation from their very birth. Postman argues that the shows like Sesame Street offers the parents guilt free pass this is because in most cases both the parents who are busy in their career cannot give time to their children. This is the reason that their children spend long hours watching TV (Postman). By allowing, their children to watch Sesame Street the parent feel that their children are learning something. This reduces their guilt considerably. Further, it also allows them time away from their children. It helps them to keep their children busy while they work. What they do not understand is the effect that TV has on their children in the later age. Edmundson traces the effect of this childhood TV watching and need for entertainment in his own classroom when he would

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 3

Marketing - Essay Example Today’s world has created green image a necessity for businesses to grow, not only from environmental issues but also from competitive advantage’s point of view. Most of the businesses are adopting green image to be environment friendly. Some businesses follow green marketing to sell the benefits of the products while other in this capacity follows green businesses by running their operations in a green environment. Marketing- Growing Green This paper deals with marketing issues dealt in â€Å"Growing Green; The smart paths to developing sustainable products by Gregory Unruh & Richard Ettenson.† Thorough analysis of this article mentions the methods and problems related to growing green businesses. Green competition is increasing in today’s world due to resource allocation with respect to environmental issues. With the advent in knowhow of green products, marketing and businesses; most companies are adopting it as their competitive advantage. Patagonia is also one of them, who shifted their strategies towards environment friendly culture. Patagonia started as a small business to assist the climbers and surfers by making tools for them. Their main focus was to target all silent sport lovers by providing them with cloths and tools for climbing. This business was the main inspiration by the interest of the founder in these sports. Patagonia not only cared for the customer but also have a great love for the nature and its beauty. The notion of saving the environment brought them towards ecofreindly production. Their aim was not only to go green but also to take others â€Å"go green† in the industry. First green strategy of Patagonia was use of ecofriendly raw material in their cloths production. They used recycled polyester rather than cotton which usually contains pesticides. They have developed very high standards for being environment friendly users. They modify their product designs, manufacturing capacities, utilization of r aw material and energy sources to reduce the effect of these entire on environment. (Rarick, Charles A, Feldman, Lori S, 2008) They company started their journey of green image in early summer of 1994. This was the immediate response to the harmful impacts of their company on the environment. Research and development department conducted a thorough research on use of fibers predcted the major cause of dreadful impact on earth. "If we continue to make clothes with conventionally grown cotton, knowing what we know now, we're toast anyway. Let's do it; let's go organic."(Yvon, 1994) He advised the company to go green. There came an issue of dealing with the resources, company had and growing green through manufacturing of green products. For Patagonia it was difficult to sustain their image as a green business due to fewer resources, but it was necessary to do as a right thing for the environment. The sense of environmental responsibility can be use as a source of business differentiat ion and company growth through competitor’s intelligence. (Unrah. G, Ettenson. R, 2010) Green product development brought unique cultural and execution challenges to the company. This was important to address properly for the sustainability of the green business. In the case of growing green by Gregory Unrah and Richard Ettenson, many marketing issues related to green businesses were dealt. They mainly focused on the following issues. Sustainability Strategy formation Advertisement Positioning of the brand Green marketing Execution Same faced the